'Siap Menstruasi'

As part of my UNSW Designing in Context class assessment, I created a menstruation starter kit for Indonesian teens, addressing stigma and promoting awareness through culturally-sensitive design. The kit, titled 'Siap Menstruasi' (Menstruation Ready), includes aesthetically pleasing packaging and informative yet welcoming copywriting designed for impressionable teens.

Introducing the concept of menstruation can be daunting; potentially influencing adolescents' perspectives on reproductive health. Therefore, the kit is designed to be approachable and friendly, ensuring it is both affordable and easily accessible for teenagers in rural areas of Indonesia.

The colour palette predominantly features shades of pink and red to symbolise menstruation. I also incorporated green as a balancing colour to prevent the overall palette from appearing overly intense. The addition of green imparts a sense of security, while also contributing to a harmonious visual representation.

The pattern on the box references the traditional Batik pattern widely recognised in Indonesian culture. As for the chosen typeface, a combination of Sans and Sans Serif is employed to simultaneously evoke a blend of playfulness and sophistication.

The kit contains essential sanitary products alongside educational resources tailored for menstruation beginners. Included is a comprehensive booklet providing easily understandable information on menstruation and reproductive health. Additionally, a user-friendly brochure is also included to guide first-time users on the proper usage of sanitary products.